During the Olympic Games of 1928 in Amsterdam, Coca-Cola made its entrance on the Dutch market. As a sponsor of the Olympic Games, the soft drink was first sold from the stadium. The stadium and Coca-Cola are still inextricably linked with each other at numerous events.
To celebrate this 90th anniversary, there will be a festive (free) open day for all fans of Coca-Cola and the Olympic Games on Saturday June 23 at the Olympic Stadium in Amsterdam, the place where it all started. Everyone is invited to this summer party full of special activities! You do not want to miss this party for any 'gold, silver or bronze'. Be sure to sign up here (for free) before the event is fully booked.
On June 23, Coca-Cola and the Olympic Stadium organize various special activities for which you can register, such as a tour of the Stadium, or climbing the Marathon Tower. There will be a marketplace where special Coca-Cola items can be valued by experts. Especially for this occasion, Justine Fletcher, Coca-Cola's Global Heritage Director, will be traveling to the Netherlands.
The glory of the past ...
The activities on June 23 will revolve around the glory of the past and the fun of today. During the day there is a market with special bargains and collectors items, visitors can go to '1928: The Movie', or collaborate on a work of art with recycled caps, bottles and other materials. Also the reconstructed still life at the Royal Lodge is unique: visitors can take a seat on the same old Royal Chair where Queen Wilhelmina sat 90 years ago and take a picture.
Olympic Highlights
Visitors get the chance to run the 100 meters of 1928 themselves. At the time, Betty Robinson (USA) won with an Olympic and World Record of 12.2 seconds. The men's gold was for Percy Williams (Canada) in 10.8 seconds. On June 23, visitors can climb the 42.19 meters high Marathon Tower. The tower, the striking landmark of the stadium where the Olympic flame burned, is normally closed for public.
Art or Kitsch?
Fans can register valuable objects to win a valuation by experts Jip van Leeuwen (Olympic Stadium), Ben Hilgers (NOC*NSF) and Justine Fletcher (Global Heritage Director for The Coca-Cola Company). The trio assesses special Olympic objects and Coca-Cola items and tells the stories behind them.
